We were tasked by Hermès to craft the London showroom for their SS22 womenswear collection. Drawing inspiration from Flora Moscovic’s evocative sketches, we conceived ‘Panoramas’ – a striking ode to her artistry. Our vision took form as a series of floating organza panels, each a canvas reflecting the collection’s hues, creating an abstract yet dynamic horizon within the esteemed RIBA building.
My role involved translating conceptual designs into tangible layouts and photorealistic 3D models. Coordinating with local fabric suppliers and contractors, I navigated the intricacies, securing materials that perfectly mirrored the collection’s essence.
The showroom became a vibrant narrative, marrying soft, flowing fabrics with the bold, art-deco architecture of RIBA. This collision of textures and forms beckoned guests and press alike, inviting them into Hermès’ SS22 narrative – an immersive experience where each panel unveiled a chapter of the brand’s journey.
The result is an experiential canvas that celebrated Hermès’ vision and Moscovic’s inspiration, inviting all who entered to be part of this captivating story.